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What Client Journey Intelligence is and what is means for you.


How we get actionable data that revolutionises your marketing and sales efforts.


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Brand


Will investing into the look of a new website bring me more traffic?


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The Forever-Client, Thoughts on Client Procurement & Retention


There is a formula for client retention and upsell. So, what is the formula?


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Legal Marketing Trends for 2016


Marketing and Advertising for law firms are maturing which translates to a few themes I think we will see develop further in 2016.
So, what are the trends now?


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The Four Pillars of Legal Marketing Success Revised for 2016


We predicate all of our marketing and advertising work for law firms on the codification of years of experience in legal marketing and advertising.


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Marketing The Law Digital Blueprint


Brand, Urgency, Convenience and Specialisms (Niches). All of these factors are key components to crafting your online presence.


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Legal Marketing Services and It’s Benefits


Who doesn’t want to win? Everybody likes this feeling, especially lawyers as winning is the thing that keeps them going.


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Become the Top Online Law Firm for Your Legal Services Niche Nationally


If you want to reach a new level of success then learn how to become the top online law firm for your legal services niche nationally.


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Legal Service Marketing and the SRA Principles


How can you guarantee your financial promotions do not violate SRA guidelines?


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Firm Reputation Management


You have probably worked hard for years to create the best image for your firm. Firm reputation management is essential in any business.


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Legal Marketing Services: Choosing the right Digital Provider


How do you choose the right digital agency for your firm?


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Beating the Referral Fee Ban with Marketing of Legal Services


The ban will affect all firms involved: solicitors, insurance companies and claim management companies. Violations of the legislation once it goes into effect will be actionable by


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Enjoy Profitable PPC Marketing For Solicitors


What constitutes a good PPC campaign for solicitors and how do you get it right?


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How To Market Divorce Services In Good Taste


Some pointers on marketing your divorce services


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How To Cross Sell Your Legal Services Using Effective Solicitor Marketing


Cross selling requires a cohesive structure behind your law firm organisation. You will typically need to convince the members and partners that it is a good move and this may require taking small steps initially


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Gain National Visibility For Your Niche With Effective Solicitor Marketing


The Internet has been billed as many things, including a global marketplace, and effective solicitor marketing could drive leads from all over the world if you wanted


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Social Media Marketing for Solicitors


More and more, social networks are becoming an important aspect of any effective digital marketing campaign. But do you know the difference between them?


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Solicitor Firm Prestige: Marketing To The High End


Whether you offer services to consumers, individuals, organisations, or groups, you will need to ensure that you portray an image of solicitor firm prestige when you embark on marketing to the high end client


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Marketing Personal Injury In Good Taste


There are certain topics that may be considered especially emotive. When talking about marketing personal injury, for example, it is important to remember that some people will have suffered major trauma as a result of their accident


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Personal Injury Marketing And The Importance Of Landing Page Optimisation


There are, of course, many factors to consider when developing an online marketing strategy. One factor that is sometimes overlooked is the quality of your landing pages; landing page optimisation can make a big improvement to your firm


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Managing Solicitor Website Online Credibility


By incorporating certain factors into your website design and the way that you conduct your online business it is possible to increase solicitor website online credibility


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Online Reputation Management For Solicitors


Online reputation management for solicitors offers a means to improve branding and ensure you control what potential clients see.


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Thought Leadership Marketing As Part Of Solicitor Marketing


By sharing your expertise within the legal sector you can benefit from thought leadership marketing; you can become somebody that potential clients and even colleagues and peers look up to when they require information and guidance


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Effective Solicitor Marketing – How To Market To Your Client Base


Effective solicitor marketing can involve marketing in highly competitive fields and this means that you need to make your budget work harder for you than other businesses might have to.


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Solicitor Marketing Failures


Avoiding mistakes is a major part of ensuring marketing success and by avoiding the following solicitor marketing failures you can help ensure that your marketing offers positive rewards for your business and that you enjoy a steady stream if highly targeted visitors to the pages of your website


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Twitter Strategies For Solicitor Firms


Social media has hit the business world by storm but while some industries have taken to social media channels with great aplomb there are those sectors that have still yet to really benefit.


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Solicitor Marketing Online: What To Expect From Your Digital Marketing Provider


Many people are taking their search queries and their information research online and use a variety of different types of website in order to access the information that they need and this includes researching lawyers, solicitors, and legal firms


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Unified Marketing Strategy For Large Law Firms


There are many forms of marketing and advertising available to the modern law firm and while discussion often centres around which is the best, a unified marketing strategy is likely to yield the best results.


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What Your Legal Digital Marketing Team Should Be Doing Online


A legal digital marketing team, whether it is in-house or outsourced, can help greatly improve the results of your law firm. They can drive traffic, improve conversions, and they can identify new opportunities for your firm


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What To Expect From Your Legal Website Designers


Not all legal website designers are equal and while some can generate exceptional results for a business there are those that cost you money without providing any real benefits at all.


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What To Expect From Your Solicitor SEO Supplier


What services should you expect to receive and demand from your solicitor SEO supplier?


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The Power of Video in Legal Marketing


Want to know the power of a video when it comes to internet content? Then give a thought to “Gangnam Style.”


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How To Transfer Your Firms Reputation Online With Solicitor Online Reputation Management


Solicitor online reputation management can be used for much more than burying bad press. It can help you ensure that you transfer a solid reputation from the real world to the virtual world


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Adapting your Legal Marketing Post-LASPO


The Legal Aid, Sentencing and Punishment of Offenders Act is upon us, with yet more changes and reforms to come, such as the referral fee ban which will come into force on 1st April.


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Copywriting for Solicitors: Making words work for you


The online marketing of law firms has a particular liability in the amount of legal jargon in use amongst its practitioners: solicitors and barristers can exchange terminology all day long that will leave a layman dazed and confused.


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Solicitor Firm Digital Marketing Tips


The key points that have been the ingredients of success are (in no particular order):


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The SRA Handbook: Marketing for Lawyers


This means that the chapter on “Publicity” focuses upon a narrow group of outcomes to be achieved in any publicity issued by your firm and the indicative behaviours that would demonstrate that these outcomes had been achieved, rather than laying out detailed and lengthy rules.


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SEO for Solicitors: The three vitally important areas to rank highly for


By optimising along these three lines – a firm should see a significant increase in wholly new enquiries and see it continue to expand as new client pain points are isolated and promoted, and as rankings for local search and national specialisms continue to rise.


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Web Optimisation For Solicitors


There are many keywords and search phrases for which your law firm website should be appearing at the top of pages. Whether you specialise in family law, driving offences, or any other area of modern law, there will be multiple ways in which people search.


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UK Legal Marketing Trends 2015


What trends are we likely to see for Digital Marketing in 2015 and how does this apply to law firms?


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How To Avoid Being Left Behind With Alternative Business Structures


An Alternative Business Structure, or ABS, is a legal firm that has some form of non-lawyer involvement. Around since early 2012, this type of law firm setup offers the benefits of increased equity, increased talent, and the ability to offer a more diverse range of services to clients.


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Point Of Entry Marketing And Solicitor Firm Marketing


Points of Entry are those points when a potential client first accesses your business. You can consider the phone, email, and your website all to be viable points of entry and you can break this down even further.


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Formulating A Perfect Solicitor Marketing Strategy


The primary goal for your solicitor firm website should be to increase your client base. First, this requires that you get more traffic to your site and then you convert your visitors to paying clients using conversion rate optimisation strategies.


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Using Solicitor Website Optimisation To Get More Visitors To Your Firm’s Website


Your solicitor website optimisation campaign will help ensure the great performance of your online business and the better you optimise your website for the type of marketing you will undertake the better the result you will enjoy in terms of traffic levels and conversion rates.


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Solicitor Marketing Online Using Local Search


Local pages are niche pages because while you may have competition from thousands of companies nationally this is unlikely to be the case in your local area. Even if you live in a major city you should implement a local search campaign in order to get a stream of targeted and responsive visitors on your website.


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The Importance Of Google’s Author Rank For Your Solicitor Firm Website


Google’s Author Rank is an important ranking factor that is becoming increasingly important to all websites and businesses. As a solicitor you will enjoy the benefits of being perceived as an authority but you will need to take action to ensure that this does happen for you and your business.


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Law Firm Website Design And Converting Visitors Into Clients


It can bring in more potential clients than networking, attending seminars, and various other forms of marketing but it does require that you have a good looking and well-designed website, optimised pages, a steady stream of traffic, and a means of following up on missed marketing opportunities.


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Legal Marketing Campaigns: Why Landing Pages are a Must


If responses from your ads are effectively being driven to your home page, from there, they could just as effectively be being driven away.


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Social Media Marketing for Solicitors: How to Make Your Blog Work Best for You


As a solicitor, you do possess expert knowledge and experience in your particular niche of the law. And by sharing that information with your subscribers, you will bring about an air of confidence that will help in their conversion into clients.


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Copywriting For Solicitors


Copywriting for solicitors requires plain English and effectively written, compelling words. Copywriting for solicitors means identifying your target market, creating compelling content, and selling the benefits that you offer over other solicitors.


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Solicitor Marketing: Choosing the Right Agency for Your Legal Firm


There’s nothing esoteric about what you need from a marketing agency. Bear that in mind and use the criteria below to see how any prospective agency measures up and to help you make the right choice


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Legal Marketing: 4 Ways to Improve your Landing Page Design


As they apply equally well to the design of landing pages, I thought I would share them with you here to increase the effectiveness of your landing pages (and indeed your blog posts)


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Solicitor Blogging: Find your Niche to Find Success


How do you best target the audience for your blog so as to give the best returns?


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Getting Fee Earners And Partners Active In Solicitor Firm Marketing


Marketing a law firm can present certain barriers but, in most cases, these barriers can be overcome. Use fee earners and specialists within your organisation to create quality content and


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Solicitor Video Marketing: Making an impact in the audio-visual world


Our culture is becoming more and more an audio-visual one. When people seek answers, they want to be shown them more than they want to read them. And it is no different when people are looking for legal advice and assistance.


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